Graziela Sousa

do fast and sustainable match?


Woke up to this piece on The Hill about Zara committing to using sustainable products by 2025.

I’m sorry. I really do not think Fast Fashion will ever be sustainable, it’s an oxymoron. It’s not about promising sustainable materials (as a consumer/wearer I hate viscose tbh) it should be about promoting other ways of doing fashion, of keeping up the newness or originality that give us this rush while offering new ways of doing, renewing, styling our closets or items.

The way we regard fashion is a very personal thing, as style goes even deeper. I think we all crave for individuality but on the other hand tend to mimic other people’s style or use them as role-models or good examples.

I’ve been on a personal journey regarding my clothes, haven’t been registering much, but will be in a few months. Most of them are vintage, upcycled, second hand or family hand-outs. A lot of people ask me about the items I wear, a lot of them are one-of-a-kind or just too hard to find similar, because they were made in the 80’s/90’s.

This thing about Zara/Inditex promising sustainability and circularity is something that bothers me and makes me so skeptical: isn’t this group one of the ones to blame for over-consumption of garments in the first place? Isn’t it logical that this sort of promise is just a way of making ‘us’ (consumers) feel a bit less guilty and free to choose cheap, trendy and non-lasting clothes?

Shouldn’t this large companies be the ones helping us (consumers) with trustworthy information and helping all workers across the whole chain to have better conditions?

I could live with an Inditex group which supported schools for garment industry worker’s children, which supported local craftsmanship, which helped consumers making their garments last with altering and repairing.

Not with one that makes a press realease saying ‘our materials will be 100% sustainable’ (subliminal text: You may be at ease and keep on buying.)

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love threads


On and off as usual, last weekend (7th to 10th March) was my last ModaLisboa – Lisbon Fashion Week before I finally hopefully wrap up and finish my thesis. Feelings are a bit mixed or shaken I’d say at the least.

I am one from the Doers, not one to just think and write quiet and peacefully so this might be the biggest challenge I’ve had in my entire life: to finish what I started, write it up and be proud of it in the end. Never imagined it would take this long nor that it would be so difficult to finish. But now I am actually on the finish line, so there is nothing that can stop me besides my insecurity.

I think my latest experience in ModaLisboa really kicked out a lot of good feelings and made me feel like I actually have something to be proud of, proud to keep growing and proud to belong to such a team of change makers for whom ‘nothing is impossible’ as one reads in a neon sign right on the ModaLisboa’s office entrance.

I am one of those who take care of the pop Ups, the places for networking and learning as well as the talks, which is a great honor because I actually get to share my beliefs, try new things and see how they go – I am so lucky to have been welcomed in a place where I can plant creative seeds while I am mentored to grow and evolve thoroughly and strategically by Eduarda and Joana, two mentors and forces of nature to whom I am forever grateful.

As a metaphor for all I am saying above, this time we also had a live atelier with Avó Veio Trabalhar, where several artists costumised pieces and in the end of our 4 day fashion week, after so many knowledge shared, after a performance by Eduardo Moreira with the resulting pieces and fabrics provided by Calvelex and Fabrics4Fashion – I just had a very strong feeling of fulfillment and thankfulness for being part of all this.

pic by João Fernandes Rocha

I felt that it all pays off if we put love into the things we do, if we gather the ones that work the way we do, that believe in their missions from within and like that we all are able to do more, do better and contaminate the next ones, the emerging professionals we hope to provoke and make the next change makers in our industry.

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