Graziela Sousa

the future is curated

Oct
24

No, i don’t mean tailored. It’s not about asking consumers what they want or need. It’s actually about curating selections of products ‘in the new’ or the ‘unexpected’.

It’s about building up installations, exhibitions or Pop-ups, physical ones, full of new products no one has seen or heard about yet OR maybe combined in such a way that you will be surprised.
It’s about freshness and excitement, about the things you cannot find online, the ones you’ve never seen before.
Also, as a professional I must say, it’s about keeping up the search, the scouting, the digging, about going to those cities, shops or thrift-shops yet unknown.

In this sense i’d say that this insight isn’t just about fashion, either apparel or accessories, it can be about everything from cosmetics to craftsmanship to food or even homeware.
People need the creative crowd to come and get really creative. We need to keep up the excitement. To get off of our screens and provide real experiences: visual, tactile and olfactive.

We need to deliver good yet unexpected combos, in every sort of delivery point: hotels, displays, museums, concept stores and temporary installations.

One proof of that is precisely our social media: as in instagram, spotify, pinterest et. al. we are all mixing and showing off our personal moodboards, liking our favorite things, which results (as per algorithms exist) in a selection of things suggested/shown based on that.

So let’s provide for PHYSICAL boards and tasteful selections, promoting local and sustainable alternatives and showing new things for the audience to like – i mean to REALLY like, not just  double-tap 😉

A Vida Portuguesa: selected Portuguese traditional products, celebrating our excellent manufacturers while letting melancholy do its part.

Sei Fazer

Jun
27

Along this big life change and journey I’ve had the privilege to get to meet great and interesting people who became sources of support and inspiration.

One of them is Joana, who taught me so much and contributed heavily in several aspects of my way of thinking, behaving and actually facing the world and the things I know about.

Through sharing books, situations, articles and glasses of wine, of course, we realized we could actually do something about empowering other women.

Joana decided to start with the ones close to her: gathering a few friends in a Facebook group called ‘Sei Fazer’ (which can be translated into ‘Know how to’), where we can ask about things we need to know about but have no formal way of learning, like changing a tire, or using a drill. I followed her and gathered more friends and now we feel we can do whatever we please because there was a big echo among other women – the best trickle down effect EVER <3

 

We already change tires without calling the insurance company and have a knitting circle being organized, we are considering knitting on the beach, dunno how that will turn out 😀

go do

Oct
26

It’s not that common to get this inspired by the daily thought by Seth Godin on my email. So here’s what shook me today:

First, interact

The best way to tell if your speech is going to go well is to give your speech.
The best way to find out if your new product has market appeal is to try to sell it.
The best way to become a teacher is to teach.
There’s a huge need for study, refinement and revision. No question about it.
None of it means anything, though, if you are hiding from the market.
There used to be a dangerous myth: the genius in an attic, who arrives one day, fully formed, with a grant, a Pulitzer and a string of accolades, out of nowhere.
Great work doesn’t come out of nowhere. It comes out of interactions with the people you seek to change.

Creating something to help students and upcoming fashion designers has been my drive for more than two years, and I’ve said many times ‘I need to be prepared’, or ‘I’m building my model, I’ll apply it later’. Truth be told – I just need to f&€king start something, devote myself and make it grow.

I watched this keynote speaker sometime ago (professor Paul Hannon) saying that if one wants to teach and promote entrepreneurship one has, first of all, to have an entrepreneurial behavior – so here’s me, just leaning in!
I just started a Facebook group in which I’ll be sharing a few important matters and opportunities with students, upcoming designers and professionals, hoping I can ignite the innovative and entrepreneurial spark, while fostering information sharing and collaboration. It’ll work as a complement to the blog’s activity and will be more focused on sharing interesting articles, useful links, resources, job opportunities and contests.

Let’s see how it goes/grows.