No, i don’t mean tailored. It’s not about asking consumers what they want or need. It’s actually about curating selections of products ‘in the new’ or the ‘unexpected’.
It’s about building up installations, exhibitions or Pop-ups, physical ones, full of new products no one has seen or heard about yet OR maybe combined in such a way that you will be surprised.
It’s about freshness and excitement, about the things you cannot find online, the ones you’ve never seen before.
Also, as a professional I must say, it’s about keeping up the search, the scouting, the digging, about going to those cities, shops or thrift-shops yet unknown.
In this sense i’d say that this insight isn’t just about fashion, either apparel or accessories, it can be about everything from cosmetics to craftsmanship to food or even homeware.
People need the creative crowd to come and get really creative. We need to keep up the excitement. To get off of our screens and provide real experiences: visual, tactile and olfactive.
We need to deliver good yet unexpected combos, in every sort of delivery point: hotels, displays, museums, concept stores and temporary installations.
One proof of that is precisely our social media: as in instagram, spotify, pinterest et. al. we are all mixing and showing off our personal moodboards, liking our favorite things, which results (as per algorithms exist) in a selection of things suggested/shown based on that.
So let’s provide for PHYSICAL boards and tasteful selections, promoting local and sustainable alternatives and showing new things for the audience to like – i mean to REALLY like, not just double-tap 😉