Graziela Sousa

Alumni Talks @FAUL

Nov
02

We started to implement the Alumni Talks at FAULisboa, in the fields of Design: Fashion, Communication and Product Design.

The scheme is as follows: each month we have a talk at lunch time with an alumni which comes and speaks about its career, discusses the challenges of the workplace and also explains the way he/she chose to pursue studies, courses, post-grads etc.

We already had the opportunity to host 3 talks in the field of Fashion:

  • December 2017 – with Filipa Homem, who graduated more than 15 years ago, worked with Alexander MacQueen, H&M, TopShop, Knot among many other international brands;

  • May 2018 – Daniela Pais – a sustainable designer and trend researcher, who pursued studies in the Nederlands after graduating from FAUL and has since built her own sustainable brand Elementum, while collaborating with Li Edelkoort’s trend office ‘Trend Union’;

  • October 2019 – this time, we decided to try something a bit different and tried a different orientation, having topics or themes for each talk, having the chance to gather more than 1 alumni for each one – so we tried for the first time at October 26th. The theme was Fashion Communication and we invited a fashion journalist, Margarida Brito Paes (editor of Delas.pt – the Diário de Noticias online fashion magazine) and Maria Rita (a fashion photographer who has been working for the last 8 years with several brands, stores and magazines).

The format is still evolving, but this was an approximation to a better format – specially because we aim to show our students what a graduate can do after leaving the university as well as the different courses that a career in fashion can take.
It is very important to show them that they can do several things other then designing clothes, because the fashion industry demands much more than that, and can offer several other jobs and opportunities.
It is also important to underline that these alumni can help to uncover the ‘unknown’ gap from leaving the uni to finding a job one loves and one can excel and make a proper living at.
The room was full and the attendees made several questions, so we’ll do one more in the next semester and then reflect about the growth and evolution of the initiative.

the future is curated

Oct
24

No, i don’t mean tailored. It’s not about asking consumers what they want or need. It’s actually about curating selections of products ‘in the new’ or the ‘unexpected’.

It’s about building up installations, exhibitions or Pop-ups, physical ones, full of new products no one has seen or heard about yet OR maybe combined in such a way that you will be surprised.
It’s about freshness and excitement, about the things you cannot find online, the ones you’ve never seen before.
Also, as a professional I must say, it’s about keeping up the search, the scouting, the digging, about going to those cities, shops or thrift-shops yet unknown.

In this sense i’d say that this insight isn’t just about fashion, either apparel or accessories, it can be about everything from cosmetics to craftsmanship to food or even homeware.
People need the creative crowd to come and get really creative. We need to keep up the excitement. To get off of our screens and provide real experiences: visual, tactile and olfactive.

We need to deliver good yet unexpected combos, in every sort of delivery point: hotels, displays, museums, concept stores and temporary installations.

One proof of that is precisely our social media: as in instagram, spotify, pinterest et. al. we are all mixing and showing off our personal moodboards, liking our favorite things, which results (as per algorithms exist) in a selection of things suggested/shown based on that.

So let’s provide for PHYSICAL boards and tasteful selections, promoting local and sustainable alternatives and showing new things for the audience to like – i mean to REALLY like, not just  double-tap 😉

A Vida Portuguesa: selected Portuguese traditional products, celebrating our excellent manufacturers while letting melancholy do its part.

isn’t it always personal?

Jan
09

 

when I started up this (place I call a) blog, I always defended myself saying “i’m doing it because of my research” but as time passes by I realize that I am actually doing it for myself, and the rest is probably collateral.

because if we think clearly about the purpose of our actions, they’re an extension of our personalities, beliefs, hopes and dreams. so yes, this is a personal blog. It has my name on it and all posts are about what I think and feel and want about something – and I could never do any of this if I didn’t put passion and personal drive into it. could I?
I could not be doing a thesis about entrepreneurship if I didn’t see myself as an entrepreneur – maybe one who didn’t lean in that much yet (business-wise), but certainly a go-getter and someone who makes stuff happen and aims pretty high.
I couldn’t be writing about the things I do and believe in if I didn’t love to communicate and connect with people.
and also I wouldn’t ask questions and feel uncertain of every little thing I say if I weren’t a bit demanding and self-conscious.

isn’t everything we do autobiographical? shouldn’t it be this way?
because if you put your passion into it, you will certainly motivate others with your purpose and drive. you will certainly be overcoming your own insecurities and earning a few new ones – and that’s evolving, that’s challenging oneself.

the reasons for this post? this article at HBR about TOMS founder and the book he advised and I immediately started reading: start with why.

go do

Oct
26

It’s not that common to get this inspired by the daily thought by Seth Godin on my email. So here’s what shook me today:

First, interact

The best way to tell if your speech is going to go well is to give your speech.
The best way to find out if your new product has market appeal is to try to sell it.
The best way to become a teacher is to teach.
There’s a huge need for study, refinement and revision. No question about it.
None of it means anything, though, if you are hiding from the market.
There used to be a dangerous myth: the genius in an attic, who arrives one day, fully formed, with a grant, a Pulitzer and a string of accolades, out of nowhere.
Great work doesn’t come out of nowhere. It comes out of interactions with the people you seek to change.

Creating something to help students and upcoming fashion designers has been my drive for more than two years, and I’ve said many times ‘I need to be prepared’, or ‘I’m building my model, I’ll apply it later’. Truth be told – I just need to f&€king start something, devote myself and make it grow.

I watched this keynote speaker sometime ago (professor Paul Hannon) saying that if one wants to teach and promote entrepreneurship one has, first of all, to have an entrepreneurial behavior – so here’s me, just leaning in!
I just started a Facebook group in which I’ll be sharing a few important matters and opportunities with students, upcoming designers and professionals, hoping I can ignite the innovative and entrepreneurial spark, while fostering information sharing and collaboration. It’ll work as a complement to the blog’s activity and will be more focused on sharing interesting articles, useful links, resources, job opportunities and contests.

Let’s see how it goes/grows.