Graziela Sousa

happy earth day!

Apr
21

Making some sense about my growing interest in sustainability issues, I keep being pushed towards speaking about it but can’t make my decision about what to say because I never felt like an expert about these matters. I just keep repeating WE (the fashion industry) need to address it, take it into account and act towards making the less prejudicial impact out of our activities, buys, words, etc.

Either as an educator, researcher, promoter or plain consumer, I can be proud to be doing (a tiny) bit, but of course it’s never enough. And so today I decided to relate a few reads from lately on this topic, because they DO raise pertinent questions and maybe even indicate new issues that need to be addressed.

A dear friend told me about the Scraps exhibition he just saw at Cooper Hewitt NY, which finishes tomorrow 🙁 and the Pandora’s box on the topic just spread wide open: check out the talk with Eileen Fisher and Patagonia.

I’ve been also quite impressed with an article on Trendtablet about Really Cph which uses textile waste exclusively – closing our loop and integrating it into new products. Also for some reason Unreasonable.is mentioned me while tweeting this post about the work that the people from Thread are doing recycling waste while using a recollection/production model that empowers impoverished communities from Haiti.

And then Fashion Redef mentioned this article which critiques sustainable initiatives and raises so many questions about how trendy it became to be sustainable as a brand but also quite hypocritical because it’s still promoting consumption, which origins more waste (even if on the right? side of the problem). Adding to that one can also read this one and think about the way the industry is working and making efforts to address consumers needs as fast as they can – with See Now Buy Now and recent Farfetch fast delivery approach/innovation.

There seems to emerge a sort of controversial status quo where the industry is supposed to make good fashion and yet a lot of what we see and hear about is more about giving consumers more and more products to satisfy their supposed ‘needs’, ever faster, so they don’t even have the proper time to think if they actually need those products in their wardrobes/lives.

Fashion (or clothes) are NOT a primary need like food, and we really need to (have time to think) before we buy. So go ahead and properly analyze the stuff you own, think about what to do with the ones that don’t fit or suit you any longer, then upcycle, sell, swap, donate or share. Make plans about your next purchases, regard them as long and lasting investments, stuff you’ll treasure, stuff that will last, make the money you will put on them also something meaningful.

I think one day this threads will get us somewhere nice. So let’s all try and THINK a little more about our small share, and bit by bit I hope we can all make changes for the better. Because like the people at Ecoalf say so well: There is no Planet B.